Client: La Marató de TV3

This commercial was created to promote cancer as the subject of a big annual telathon.

We created the concept “Death should be the end of life, not cancer” and explained the story of Diego Valero. He was a Futbol Club Barcelona player who died from cancer in 1960 at the age of 22 and showed what his life would have been if cancer hadn’t ended it.

Pau Cunillera ©
2019 — Melbourne, Australia