Client: La Marató de TV3
This commercial was created to promote cancer as the subject of a big annual telathon.
We created the concept “Death should be the end of life, not cancer” and explained the story of Diego Valero. He was a Futbol Club Barcelona player who died from cancer in 1960 at the age of 22 and showed what his life would have been if cancer hadn’t ended it.
This commercial was created to promote cancer as the subject of a big annual telathon.
We created the concept “Death should be the end of life, not cancer” and explained the story of Diego Valero. He was a Futbol Club Barcelona player who died from cancer in 1960 at the age of 22 and showed what his life would have been if cancer hadn’t ended it.