Business project

Big towns and cities spend thousands of dollars in campaigns to promote tourism but small villages struggle to do so.

Camhere is a solution for small towns to try and benefit from social media and people producing and sharing the content in order to get to the audience with almost no budget.

It’s a device/sculpture that shows visitors the position of the most emblematic scenes of that town and invites them to take pictures and use specific hashtags when sharing them. The sculptures also show information on when and how to take that desired picture and drive you to the Camhere website, where every town has its own page with information about the route and steps, cultural notes related to the place and compilations of other user’s shots on IG.

Pau Cunillera ©
2019 — Melbourne, Australia